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Area Sales Representative

Position Summary

Position Title: Area Sales Representative

Department: Sales & Marketing

Reporting To: Area Manager

Location: Nairobi, Kenya

Salary Offer: Kshs 60,000

Number of Positions: Five (5) Positions

Placement: Immediate

Job Description

Overall purpose of the Job

The job holder will be responsible for managing and servicing existing Hub Agrodealers (AGD) while prospecting and developing new customers with a focus on building long term customer relationships and increasing sales revenue in the assigned Area

Key Role Accountabilities


Area 1: Sales Revenue Growth

• Prepare and submit accurate sales forecast and timely reports to the line manager to facilitate proper planning
• Achieve targeted numbers of AGD customers served against budget by managing SP and FA team in the area to achieve full cluster development in the Area assigned
• Brand awareness and benefits to all customers and stakeholders in the Area
• Pro-actively manage credit limit of the customer to support the sales growth
• Ensure a balance of blends and straight sales (blends should be more than 70% of total sales)
• Achieve sales volume as per the budget committed in the Area
1. Develop Sales support to AGD. Uplifting product to smaller Agrovet shops, in-shop promotion.
2. Farmer recruitment and support. Provide product and agronomic training for farmers, customers and partners
3. Assist demo set up and management 
4. Demonstrate the value, positioning and agronomic benefit of Baraka Fertilizer products to farmers
5. Assist Sales Person in organizing and conducting field day
6. Data collection
7. Local representation in field activity. Build strong working relationships with community members both farmers and government personnel
8. Identify and pass business opportunities to sales personnel
9. Reporting on a daily basis to ASR on planning and achievement

Area 2: Market Development


• Continuously identify, recruit and serve new customers in mandated Area as per the set target for business growth and sustainability
• Identify potential new prospects and propose to management 
• Identify, negotiate, plan and execute activation opportunities such as demo trials/strategic sampling, shop branding in line with customer’s agreement for purposes creating and maintaining sales for business growth and sustainability as well as brand awareness 

Area 3: Debt Management


• Ensure Account payment and Reconciliations are done on Time.
• Ensure Accounts operates within the stated credit limits

Area 4: Relationship Management


• Build, Manage and Maintain good strong long term customer Relationship.
• Ensure Timely address of Customers queries.
• Ensuring Immediate Customer Feedback.

Area 5: Timely Reporting and Feedback


• The ASR should give feedback on time for purposes of planning and forecasting. Weekly PDCA reports are expected by end of every Saturday
• Gather and Report market intelligence (reporting competitor activities).




Person Specification (Qualifications and relevant work experience)

• Bachelor of Commerce Degree – Sales (or any other Business Degree)
• Diploma in Business/ Agricultural Course with at least 6 years’ experience in sales (3 in a supervisory position)
• Experience in Marketing will be preferred.
• Proactive behavior to suggest ideas and way forward
• Strong interpersonal and communication skills both internally and externally
• Robust organizational and planning skills
• Must be a Team Worker, Respective, Integrity, good Communicator, Innovatiotive, and Brilliant at the Basics.

Application Procedure

If you meet the above criteria and are interested in making a meaningful career move in Sales & Marketing, apply by submitting your CV in confidence to:

The Talent & Human Capital Lead,
Esquire Consultants Limited
P.O. Box 76883-00620,
Nairobi.

Via our placement email recruit@esquireconsultants.co.ke

Please Note:

• Do not attach certificates and testimonials in your application.
• Closing date for applications is Friday 31st March 2023
• Shortlisting will be carried on a rolling basis as applications stream in.
• Only shortlisting candidates will be contacted.
• If you do not hear from us by Friday 7th April 2023, consider your application unsuccessful.
• Our client is an equal opportunities employer.